Skip to main content
System Build

Replace Your
Frankenstack

Ditch your static system-of-record for a dynamic system-of-action. The result? A coherent revenue-generating GTM system that lets real-time intent signals trigger instant outreach sequences without human middleware.

Diagnostic, architecture, and AI agents in one build. From $25,000.

01The build

One build. End to end.

Raw signal comes in at the bottom. It becomes an ordered system in the middle, the operating layer underneath your pipeline. Agents run on top of it. We build all three layers as one engagement, so the parts reinforce each other instead of leaking.

02How it works

Diagnose. Architect. Automate.

Every build runs the same arc. It opens with a diagnostic that locates the leak, rebuilds the operating layer around it, and ends with AI agents doing the manual work. The diagnostic and the agents are part of the build, not add-ons.

03Proof

One build, one quarter.

2×

New logo revenue matched the prior year total in only six months.

Dakota Software · Attio + Swan build

3×

Discovery meetings booked, with AI research and data enrichment on record

Dakota Software · Attio + Swan build

04The principle

Run by people. Read by agents.

Most GTM systems were built before AI changed what's possible. A system humans can run but agents cannot read stays manual forever. A system agents can read but humans do not trust rots.

The GTM system build creates a motion humans run, agents read, and leadership trusts. Clear definitions, enforceable stages, and reversible automation make the same system legible to your team and to the agents you deploy on top of it.

05Who it's for

Is this the right move?

This fits if...

  • You are getting leads but it doesn't turn into revenue.
  • Your GTM is responding to form fills instead of signal.
  • You want to implement AI in a meaningful, measurable way.
  • You are willing to hear the truth about what's not working.

This is not for you if...

  • ·You believe more leads alone solves your problem.
  • ·You need a campaign or content shop.
  • ·You want to replace humans entirely with AI.
  • ·You are not willing to own the result after handoff.
06Investment

One flat fee. From $25,000.

Every build is scoped to a flat fee in a written proposal after the diagnostic, so you see the whole number before any architecture work begins. The diagnostic and the AI agents are part of the price, not add-ons. A typical build runs about six weeks, from diagnostic to handoff.

07What gets built

The operating layer.

Scoped to what the diagnostic found. You do not get a generic rebuild. You get the specific architecture the system needs. We build in Attio, where we are an Attio Expert Partner; if you're not in or moving to Attio and we're not a good fit, we'll say so on the call, not after you've paid.

CRM architecture

Fields, objects, and definitions that end debates. You keep a documented field dictionary the whole team reads the same way.

Lifecycle and pipeline

Stages that match how deals actually move, with entry and exit criteria the system enforces.

Routing and enrichment

Signal-driven assignment and context that lands before a human acts, not after.

Dashboards

Reporting leadership can defend, traced to data anyone can stand behind.

Automation

The repetitive work taken off people, legible and reversible, not a black box.

Operating cadence

A governance rhythm and a documented SOPs so the system holds after handoff.

FAQ

Frequently asked questions

What does a build cost?

From $25,000, scoped to a flat fee in a written proposal after the diagnostic. You see the whole number before any architecture work begins.

Do the diagnostic and the AI agents cost extra?

No. Every build opens with the diagnostic and ends with the agents, and both are part of the price. If you've already paid for a standalone diagnostic, that fee credits toward your build.

How long does a build take?

About six weeks, from diagnostic to handoff, depending on the scope the diagnostic surfaces.

Do you replace our CRM?

No. We architect on the stack you already run. The work is the field model, lifecycle, routing, dashboards, and automation, in Attio, not a vendor swap.

Do we have to use Attio?

For a full system architecture build, yes. Attio is where we build AI-native GTM systems. If you're not in or moving to Attio, we'll tell you on the call, not after you've paid.

08Book a call

Build on a diagnosis, not a guess.

Book a call to scope the build. We will tell you whether to diagnose first, and what the architecture work would actually involve.

30 minutes. No pitch deck. We will tell you if a build is the wrong move, and what to do instead.