The wrong people enquire.
Your marketing gets attention, but enquiries come from people you cannot serve well. We examine the audience, offer and message together.
MARKETING. SALES. CUSTOMER EXPERIENCE.
Close the gaps that cost you customers.
Your marketing should attract the right people. Your sales process should make the next step clear. Your delivery should match the promise. Golden Ratio finds where that breaks down and fixes the messaging, processes and systems behind it.
Start with a conversation about what is getting in the way.
WHERE WE CAN HELP
The gaps your customers notice.
A confusing message, a slow reply or a broken promise can undo the work you have already put in. We trace the problem back to what needs to change.
Interest stalls before the sale.
People ask for details, then wait for a reply or repeat what they have already told you. We improve the handovers, context and follow-up behind the conversation.
The experience misses the promise.
Customers buy one thing and experience another. We look at what your marketing promises, what sales agrees and how your team delivers.
Golden Ratio brings experience across positioning, paid acquisition, sales operations, CRM and AI implementation to address both the decisions and the work behind them.
WAYS WE CAN HELP
Make the right changes.
The work may start with your message, your sales process or the tools your team relies on. We agree what needs fixing, then scope the support to get it done.
Attio CRM implementation
Keep customer information and follow-up in one place. We set up the CRM around how you sell, move your existing data and connect the tools your team uses.
Explore Attio implementationAI agents and automation
Reduce the research, data entry and follow-up your team repeats by hand. We build workflows with clear checks and clear points for human decisions.
Explore AI agentsOngoing GTM engineering
Keep improving the system as your business changes. Available after a Build, or after a review confirms your existing system is sound.
Explore ongoing supportAn AI second brain for your company.
One shared memory of your calls, meetings, documents, CRM and decisions, built in your own accounts. Your team asks it questions, and your AI tools read it before they act. Sold on its own.
See the AI Second BrainRESULTS
Dakota Software, six months after go-live.
Dakota Software replaced Zoho, ZoomInfo, and manual lead operations with a system Golden Ratio built on Attio and Swan.
Read the Dakota case study- Discovery meetings booked
- 3x
- To match a full prior year of new logo revenue
- 6 months
- Manual lead operations
- Zero
THE BUILD
Signal-to-Pipeline Build
When customer interest gets lost between your tools and your team, we build the full path from that first sign of interest to a clear next step for sales.
Fixed build fee, scoped in a written proposal.
Explore GTM engineering servicesBuilt in your stack. Owned by you.
Golden Ratio builds inside your CRM and your tools and documents every rule. No Golden Ratio software sits in between. After launch, your team runs the system, or you retain us for Managed GTM Engineering.
What you own
- Your CRM and the data in it
- Every workflow, automation, and integration we build
- The AI agents we build and the prompts behind them
- The system logic: scoring, qualification, and routing rules
- The architecture documentation
HOW WE APPROACH THE WORK
Understand the cause. Then fix what matters.
We look at who you target, what you promise, how you sell, how the work gets delivered and what customers tell you. That shows where a change in one area needs support from another.
This approach is grounded in the Coherence Framework, developed by Golden Ratio.
FAQ
Frequently asked questions
Where should we start?
Tell us where customers drop off, work gets stuck or results fall short. We discuss the symptoms, what you have tried and what a useful first step would look like.
Do we need a complete system build?
AI Second Brain is available on its own. You can also discuss Attio implementation, AI workflows or ongoing GTM engineering. A Signal-to-Pipeline Build fits when you need the full path from buyer activity to sales action connected.
Explore the servicesHow is the system build priced?
Fixed build fee, scoped in a written proposal.
Build scope and pricingDo we have to use Attio?
No. Attio is the CRM we recommend, and Golden Ratio is an Attio Expert Partner, but no engagement requires it.
Attio implementationCan we work together without hiring a full-time GTM engineer?
Yes. We scope the engineering work around your current team and systems. The fractional GTM engineer page explains the responsibilities, collaboration and when a full-time hire makes sense.
Explore fractional GTM engineeringSTART A CONVERSATION
Find out what is getting in the way.
Start with a 30-minute call about what you are seeing, what you have tried and what you want to change.