Pipeline Isn't Your Problem.
Incoherence Is.
When your people, processes, and technology are misaligned, revenue leaks through the gaps. We call that gap "incoherence", and it quietly drains 10% to 38% of B2B annual revenue. Golden Ratio GTM builds coherent AI-native systems, designed to capture market signal and turn it into sustainable growth.
For B2B companies between $10M and $100M
Growth slows on improvised systems.
The ad hoc systems that got you to $10M are now the ceiling. Growth stalls, pipeline flattens, and the fixes you try are pipeline fixes, so nothing moves. You cannot leverage the revenue signals you already have until the system underneath is addressed.
Leads are where they should be, but new revenue is hard to come by. Follow-up depends on memory. CRM data is a mess. Sales and marketing operate from different versions of the truth. AI is being adopted, but its financial impact is questionable.
The signs have become normalized
If you see yourself in these frustrations, the problem is structural, not effort. The answer to the following isn't another hire, more effort or more volume.
Not ready to talk to anyone? The self-serve assessment scores your GTM system and emails you the results.
Misalignment
Marketing says campaigns are working. Sales says leads are low quality. Both are partly right, and nobody can prove it. The diagnostic ends the argument with evidence.
Growth compounds on a coherent system.
We engineer your go-to-market as one system: every signal captured, every handoff explicit, every tool feeding the same picture of the buyer. People, process, and technology pulling in the same direction.
We score your motion across five dimensions, rebuild the operating system where it leaks, and deploy AI agents on a foundation that can carry them. Diagnose, architect, automate. No dollar wasted.
Three ways to work together.
Golden Ratio GTM offers three distinct paths. Each service stands on its own, but they compound when sequenced: diagnose, then rebuild, then automate. Start where the pressure is, and we'll tell you if you're starting in the wrong place.
Find where revenue leaks
A structured diagnostic scores your GTM motion across five dimensions of the Coherence Framework™, maps the specific failure points, and puts a dollar figure on what incoherence is costing you. The diagnostic also includes three prescriptive elements so you are also armed with solutions.
Fix the operating system
We architect the CRM, lifecycle, signal routing, and reporting so the system produces decisions instead of debates. Built in Attio, where we are an Expert Partner.
Deploy AI where it earns its keep
Once the signal is clean, we deploy AI agents on your existing stack to handle qualification, enrichment, routing, and follow-up. Automation on a coherent system, not on top of a broken one. Our agent swarms extend across marketing and sales.
A fast path to revenue.
The same four steps for every engagement. No mystery, no pitch decks.
- 01
Call
A 30-minute conversation about what you're seeing, what you've tried, and whether the problem is structural enough to diagnose.
- 02
Diagnostic sprint
We inspect the operating system behind your pipeline: data, signals, people, process, and feedback loops.
- 03
Coherent proposal
If we're the right fit, you get a written proposal scoping the exact work at an exact flat fee. Transparent, rigorous, efficient.
- 04
Launch
We build, with feedback and iteration throughout. You always know what's being done and why.
Built by an operator who has run the motion, not described it.
Golden Ratio GTM is led by Nick McGuire. Two decades inside B2B go-to-market in roles directly responsible for revenue: marketing leadership, CRM and RevOps architecture, SDR management, and AI agent deployment.
The work sits where strategy usually breaks: the seam between what a company is, what it says, and how it actually operates.
As head of a sizable company, managing and implementing our strategy can be daunting. Connecting with Nick McGuire has been a game changer. His expertise has delivered truly amazing results!
No pitch. Just clarity.
Thirty minutes, no slide deck. We talk through what you're seeing, what you've tried, and whether a diagnostic is the right starting point. If we're not the right fit, we'll tell you on the call.
30 minutes. You pick the time.
Frequently asked questions
What does Golden Ratio GTM do?
We diagnose where your go-to-market system is leaking revenue, then rebuild it: CRM architecture, signal routing, lifecycle, and AI agents on the stack you already run. Every engagement starts with a diagnostic, because automation without coherence just makes the wrong motion faster.
Who is it for, and who is it not for?
B2B SaaS and tech companies between $10M and $100M ARR whose growth has outrun their systems. Right fit: leadership wants forecast confidence and gets slide-deck theater, CRM stages mean different things to different people, or marketing contributes pipeline sales doesn't trust. Wrong fit: you want to replace your team with AI, or you need a short-term campaign vendor.
How fast does this move, and what does it cost?
Four steps. A 30-minute call to test whether the problem is structural. A diagnostic sprint that inspects the operating system behind your pipeline. A written proposal scoping the exact work at an exact flat fee. Then the build, with feedback and iteration throughout. Diagnostics start at $5K and take one to two weeks. AI implementations start at $15K and run two to six weeks. System architecture engagements are custom-scoped in the proposal. No pitch decks at any stage.
Do we have to rip out our CRM or tools?
No. Diagnostic and AI agent work sit on top of the stack you already run. We target the architecture and the workflows, not the vendor list.
Do we have to use Attio?
For a diagnostic or AI agent work, no. For a full system architecture build, yes. We're an Attio Expert Partner and that's where we build AI-native GTM systems. If you're not in or moving to Attio, we'll tell you on the call, not after you've paid.