What is GTM incoherence actually costing you?
Nine questions, your own numbers, and a revenue leak in dollars you can check the arithmetic on.
Signals answered: 0 of 5
Enter your ARR to see a figure. We will not estimate without it.
Free, instant, no email required to see your number.
Methodology and sources
The revenue-leak figure is built from the bottom up out of your own inputs, one line per dimension, then reported against the documented finding that GTM incoherence drains 10 to 38% of B2B annual revenue. The published band is context. The headline is your numbers, and it routinely lands below the published floor. Full sourcing and citations are in The Cost of Incoherence.
We do not weight the score. Each of the five reads equally. The weighting happens where it should, in the dollars, driven by your numbers rather than our opinion of which dimension matters most. If inbound volume is your biggest exposure, that shows up because your lead count says so.
Recoverable revenue and speed-to-lead loss are directional models built from your own inputs, not a substitute for a diagnostic. Speed-to-lead loss is a component of the leak above, not an additional figure. Competitor 12-month cost ranges are directional category estimates from public 2026 pricing, and recovery shares are scope-derived estimates that scale with how much of the system each option touches.
Frequently asked questions
What does the GTM Coherence Value Calculator measure?
It estimates the revenue GTM incoherence is draining from your pipeline in dollars, then compares the 12-month cost and recoverable revenue per dollar of every way to fix it: fractional RevOps, Clay agencies, a CRM implementation partner, a full-time hire, or Golden Ratio GTM.
Is the Coherence Calculator free?
Yes. Free, instant, no email required to see your number.
What inputs do I need?
Annual recurring revenue and average contract value, plus five coherence signal reads. The form also asks for quota-carrying rep count and inbound leads per month so the leak can be itemized. A figure requires ARR and at least one answered signal.
How is the revenue-leak estimate calculated?
The revenue-leak figure is built from the bottom up out of your own inputs, one line per dimension, then reported against the documented finding that GTM incoherence drains 10 to 38% of B2B annual revenue. The published band is context. The headline is your numbers, and it routinely lands below the published floor. The estimate is directional, not a substitute for a diagnostic.
How does the calculator compare fix options?
It ranks every realistic path by 12-month cost and how much of the recoverable leak each one captures. Competitor 12-month cost ranges are directional category estimates from public 2026 pricing, and recovery shares are scope-derived estimates that scale with how much of the system each option touches. They are not quotes.