What is GTM incoherence actually costing you?
Enter your numbers. See your revenue leak in dollars, then compare the true 12-month cost and value of every way to fix it, from doing nothing to a full rebuild. No theater, no inflated math. The companion to our Cost of Incoherence research brief.
Be honest. The leak estimate scales with these.
Do sales and marketing agree on what a qualified opportunity is?
How fast does an inbound lead get a real first touch?
Can you trace closed revenue back to the source that created it?
Does the team trust and operate from the CRM data?
Does leadership trust the forecast, or is it slide-deck theater?
Free, instant, no email required to see your number.
Methodology and sources
The revenue-leak range applies a severity-adjusted impact model to your ARR, anchored to the documented finding that GTM incoherence drains 10 to 38% of B2B annual revenue. Your coherence score maps five signals onto the Perception, Identity, Alignment, Action, and Feedback dimensions. Full sourcing and citations are in The Cost of Incoherence.
Recoverable revenue and speed-to-lead loss are directional models built from your own inputs, not a substitute for a diagnostic. Speed-to-lead loss is a component of the leak above, not an additional figure. Competitor 12-month cost ranges are directional category estimates from public 2026 pricing, and recovery shares are scope-derived estimates that scale with how much of the system each option touches. The comparison is deliberately not rigged: several alternatives are flagged as the better fit for specific situations.