The GTM Engineer builds the AI, automation, and signal capture that run go-to-market. We do that work for you, outsourced and fractional. You get the systems, the agents, and the signal. You skip the salary.
For sales-led B2B teams.
A GTM Engineer is the technical operator behind modern go-to-market. They use AI to capture the signal your potential buyers already emit, route it into the CRM, and do the work a team used to do by hand.
Golden Ratio GTM does this as your fractional GTM Engineer. The same role and the same output, retained for a fraction of a full-time salary.
Most of a GTM Engineer's value is created at the start of their engagement. Architecting the system, wiring the signal, and building the agents is intense up-front work. After that, it runs, and it needs light maintenance, not months of full-time labor.
A full-time hire costs the same every month whether they are building or babysitting. You pay a six-figure salary in perpetuity for a role whose hardest work is already behind it.
A fractional GTM Engineer inverts that. We do the heavy build, hand you systems that you own, and stay on for optimization, maintenance and iteration. You capture the output without carrying the cost, which is often a six-figure difference over a year.
Three layers, built in order. Signal first, because the rest is worthless without it. Then the system that carries it. Then the agents that act on it.
We wire up the intent, engagement, and product signal your buyers already emit, enrich it, and route it automatically, so nothing lands in a spreadsheet no one reads.
We design the operating layer beneath the pipeline: objects, lifecycle, stages, routing, and dashboards. A single source of truth a person can run and an agent can read.
On a coherent foundation, we deploy AI agents that connect to your stack through MCP, reason across your data, and do the repetitive GTM work your team does by hand today.
The shape of the engagement mirrors the shape of the work: a concentrated build, then a long tail of maintenance. That is exactly why it does not need a full-time salary.
A short diagnostic maps where your signal leaks, what is manual that should not be, and what to build first.
We design the system, the signal flow, and the agents against your actual motion, not a template.
We build it once, on the stack you already run. You own everything we ship.
We stay on for upkeep and iteration as things change. Light-touch, not a headcount.
Three monthly plans, and none of them require a build first. Each one runs on the CRM you already have, month to month. If we do build the system, the same three plans are how we stay on afterwards.
A working session every month, your stack wired into one system AI can act on, intent and website-visitor signals watched continuously, and every qualifying account researched, scored against your ICP, and sequenced for your approval. Sized for a sales team of up to three reps.
Everything in Bronze, plus the full buying committee mapped and written into your CRM, contacts kept current on a schedule, an alert when a champion changes jobs, a weekly brief on what moved, and CRM governance covering duplicates, ownership, routing, and required fields. Sized for a sales team of up to eight reps.
Everything in Silver, plus working sessions every two weeks, coordinated email and LinkedIn across the entire buying committee, lookalike campaigns off your closed-won deals, closed-lost and renewal re-engagement, prep briefs before every call, and pipeline watched for revenue at risk. Sized for sales teams of nine reps and up.
Most GTM engineering is execution waiting for someone else to decide what to build. This is not that. Golden Ratio GTM brings GTM strategy, performance marketing, and CRM architecture together in one operator who has carried a revenue number.
The spec and the build come from the same place, so they never drift apart. Your system is pointed at the right outcome before the first field is created, and you get that judgment fractionally, at a fraction of the cost of hiring it in.
A GTM Engineer is a technical operator who builds the automated systems (including AI agents) that run go-to-market: signal capture, enrichment, CRM architecture, lead routing, and agent workflows. They sit between RevOps, growth, and data, and their job is to use software to do work a team used to do by hand.
The same work, on a different cost structure. Because most of a GTM Engineer's value is created up front, building the systems and agents, a fractional engagement front-loads that build, hands you systems you own, and stays on for light maintenance. You get the output without paying a full-time salary for a role whose hardest work is already done.
A full-time GTM Engineer is a six-figure salary before you add benefits, payroll tax, equity, tooling, and months of ramp. A fractional engagement is a monthly plan instead: Bronze at $999 a month, Silver at $2,500 a month, or Gold from $6,000 a month. You avoid the standing salary and everything stacked on top of it, which is often a six-figure difference over a year.
You get the same systems and, in most cases, better judgment behind them, because the strategy and the build come from one operator who has carried a revenue number, not a junior hire learning on your pipeline. What you give up is a full-time body in your org chart, not the output.
Three layers, in order: signal capture and routing; CRM architecture and automation; and AI agents that connect to your stack through MCP and act on your data. Everything is built on the stack you already run, and you own it.
Yes, and you do not need a build first for us to run them. Bronze at $999 a month watches the signals and runs the outbound. Silver at $2,500 a month adds the data layer and CRM governance. Gold, from $6,000 a month, runs the whole motion with working sessions every two weeks. All three are standalone and month to month, and you own the system at every level.
A GTM Engineer complements RevOps rather than replacing it. RevOps runs the process; the GTM Engineer builds the automated, AI-leveraged systems underneath it. We frequently work alongside an existing RevOps function and hand off documented systems they can operate.
Sales-led B2B companies that need GTM engineering but cannot justify, or do not want, a full-time hire. If you are sitting on signal you are not capturing and work that should be automated, this is built for you.
We will look at your motion, show you where software should do the work, and tell you honestly whether a fractional engagement or a full-time hire is the right call.
Thirty minutes. No pitch deck.
