Turn buying signals into sales action.
The Signal-to-Pipeline Build is a fixed-scope engagement. We engineer the system that connects your buying signals to the CRM, account intelligence, routing, and the rep's next move, inside your own stack.
Your demand has outgrown your GTM systems.
The Build is for sales-led B2B companies with real buyer activity and systems that haven't kept pace. It fits if:
- Buyers visit your site, and sales can't tell which accounts they were.
- Signals from your tools never reach the CRM.
- Reps research accounts by hand before every outreach.
- You bought AI tools, and the way revenue work gets done hasn't changed.
- Your automations are separate workflows with nothing connecting them.
One system, from signal to pipeline.
Every buying signal moves through the same five steps inside your stack, and what the pipeline shows feeds back into both the system and the strategy behind it.
- 01. Signal: Website activity, engagement, company events, and product or CRM behavior.
- 02. Identify: Resolve the company, people, opportunity, buying group, and relationship.
- 03. Understand: Enrich the account, research the context, qualify the signal, and work out why it matters now.
- 04. Act: Update the CRM, route ownership, notify the rep, create the task, draft outreach, or trigger the right workflow.
- 05. Pipeline: Connect each action to meetings, opportunities, pipeline, and revenue.
- Feedback, from Pipeline back to Signal. What the pipeline shows feeds back into the system, to tune signals, qualification, and routing, and into the strategy, to sharpen targeting, messaging, positioning, offers, and channels.
Dakota Software, six months after go-live.
Golden Ratio replaced Dakota's Zoho CRM, ZoomInfo, and manual lead operations with a system built on Attio and Swan.
3x
Discovery meetings booked
6 months
To match a full prior year of new logo revenue
Zero
Manual lead operations
Behind the numbers
2x
New logo revenue pace
12/day
ICP accounts identified on site
50/wk
Contacts auto-added to Attio
1 quarter
To build, at the same spend as the stack it replaced
| Before | After |
|---|---|
| Zoho CRM + ZoomInfo | Attio + Swan + Apollo + Storylane, same spend |
| One-person manual qualification and research | Auto-qualification with structured reasoning, AI research on the record |
| Rep notified by email, no SLA | Real-time Slack routing on time-sensitive signal |
| Non-form traffic invisible | Accounts, contacts, and buying committees surfaced from dark traffic |
What we build
One defined Build in four stages. The written proposal scopes each stage to your stack, your data, and your motion.
- 01
Map
Your ICP, messaging, demand motion, systems, data, and signals, and where buyer activity goes unused.
- 02
Architect
One system design, from signal to pipeline, shaped by who you sell to and what you offer, and agreed in writing before anything is built.
- 03
Build
Workflows, integrations, AI research, automation, and CRM changes, built inside your stack.
- 04
Launch
Tested, deployed, documented, and handed to your team.
The Build stage connects signal capture, visitor identification, enrichment, CRM architecture, AI research, scoring, routing, and measurement. What each one involves is in the GTM engineering guide.
Engineering starts with the GTM strategy.
Before we automate the motion, we evaluate the targeting, positioning, messaging, offers, channels, and conversion paths that determine what the system will execute. That judgment is informed by founder Nick McGuire's 15 years of performance marketing experience.
Built in your stack. Owned by you.
Golden Ratio builds inside your CRM and your tools and documents every rule. No Golden Ratio software sits in between.
What you own after the Build
- Your CRM and the data in it
- Every workflow, automation, and integration we build
- The AI agents we build and the prompts behind them
- The system logic: scoring, qualification, and routing rules
- The architecture documentation
Managed GTM Engineering
Optional. The Build creates the system. Managed GTM Engineering keeps it healthy and makes it better.
Maintain
Keep integrations, workflows, routing, automations, and data healthy.
Improve
Tune qualification, enrichment, AI workflows, reporting, routing, and system performance. When results point to a messaging, targeting, offer, or channel problem, we recommend what to change.
Expand
Add new signals, revenue plays, automations, experiments, and GTM capabilities as the motion evolves.
Managed GTM Engineering follows a Build. It can start without one only if a review of your existing stack shows the architecture is already sound.
How pricing works
Fixed build fee, scoped in a written proposal.
What shapes the scope
- The number and complexity of signal sources
- The systems and integrations involved
- The CRM architecture changes required
- Workflow and routing complexity
- The breadth of activation being built
The written proposal then sets the scope, the deliverables, the timeline, and the fixed build fee. Managed GTM Engineering is scoped separately.
Questions about the Build
How long does a Build take?
The timeline is set in the written proposal and depends on scope. Dakota Software's build took one quarter.
Do we have to replace our current tools?
No. The Build starts from the stack you have and adds or replaces a tool only where the system needs it. Attio is the CRM we recommend, and no engagement requires it.
Do we need Managed GTM Engineering after launch?
No. It's optional and scoped separately.
Scope your Build.
A 30-minute call with founder Nick McGuire. You'll leave knowing what a Build would cover for your team.