About Golden Ratio GTM
Golden Ratio GTM is a GTM engineering company backed by 15 years of performance marketing experience. We build the systems that turn buying signals into pipeline for sales-led B2B companies, inside your own stack.
The system between buyer activity and sales action.
Most GTM problems are problems of structure. Buyers already send signals. Whether those signals turn into pipeline depends on the system between buyer activity and sales action: who is behind a signal, why it matters now, and what happens next in the CRM.
We build that system inside your stack: signal capture, enrichment, CRM architecture, AI research, routing, and the sales actions that follow. We also look at the strategy running through it, because who you target, what you say, and what you offer decide which signals are worth acting on. You own what the Build delivers.
Maximize human potential
AI should give people more time for the work that needs judgment and relationships.
Golden Ratio GTM is led by Nick McGuire. Nick has 15 years of performance marketing experience: positioning, messaging, audience strategy, offers, paid acquisition, channel and campaign strategy, conversion, funnel mechanics, and demand generation. He has also led marketing, managed SDR teams, and carried a revenue number, and today he architects and builds GTM systems: CRM architecture, buying signals, data, AI agents, automation, and outbound.
The two are connected. That marketing experience shapes how every Golden Ratio system is designed, because the goal is revenue performance. Who you target, what you say, and which offer converts decide which signals matter, how they are qualified, and what a rep does next.
Nick founded Golden Ratio on that experience, with a mission to help authentic and altruistic organizations lead their markets. He is a verified Attio Expert Partner and a certified Swan AI architect.
Conversation in. Clarity out.
The clearest statement of who we are is the work. Book a call and we will tell you, directly, whether we are the right fit for your needs.
30 minutes. No slides.