Golden Ratio GTM Partners

Attio is a modern, data-model-first CRM. Instead of forcing your business into a rigid contact-and-deal schema, you shape objects, pipelines, and workflows around how your revenue actually works. It is built to be the source of truth your team runs on and your AI agents can read.

Swan is a full-stack AI GTM platform that positions itself as an AI GTM Engineer, from prompt to pipeline. It runs plays across the entire go-to-market lifecycle, prospecting, signal capture, lifecycle marketing, and retention and expansion, works across the tools you already run, writes directly into your CRM, and notifies your team in Slack when a human is needed.

They do different jobs. Attio is the source of truth, the system of record everything lands in. Swan is the engine that works the lifecycle and keeps the record current. A CRM with nothing feeding it just stores the past; an engine with no clean system of record buries its own signal. Architected together, they close the loop.

Yes. Swan writes contacts, activity, and outcomes straight into Attio and keeps the record current as it works, so the demand it surfaces never falls out of the system your team runs on. It also notifies reps and teammates in Slack when a play needs a human.

We are a verified Attio Expert Partner, listed in Attio’s official expert directory at the Core tier, and a Swan Architect Partner. We implement both.

No. A Signal-to-Pipeline Build can run on Attio without Swan, or on Swan with the CRM you already run. Some clients add the second one later. Nothing in the first assumes they will.

Yes. Swan works on the system of record you run today. Attio is what we recommend when a team is ready to replace that system, and that is a separate decision from putting Swan to work.

The work runs as a Signal-to-Pipeline Build. Fixed build fee, scoped in a written proposal. Managed GTM Engineering is optional after a Build. Platform subscriptions to Attio and Swan are billed by those vendors directly.