The stack we build
revenue on.
A coherent go-to-market system needs two things: one place where the truth lives, and one engine that works the whole lifecycle. We partner with the best at each, and we run them for you.
Swan runs plays across the whole lifecycle and writes the record into Attio, pinging your team in Slack when a moment needs a human.
One source of truth.
One engine that never sleeps.
We run both for you, wired into one system. Same account, two jobs: Swan works the play, Attio holds the truth. Watch it move from one to the other.
Attio
A data-model-first CRM you shape around how your revenue actually works, legible to your team and readable by your AI agents. It is where the truth about every account lives.
Swan
A full-stack AI GTM platform, from prompt to pipeline. It runs plays across the entire lifecycle and your whole stack, then writes every outcome back into Attio and pings the team in Slack.
- SignalNorthwind revisited the pricing page, twice this week.
- AgentQualified against ICP, pulled context, drafted the outreach.
- ActionEmailed the champion, pinged #sales in Slack, wrote it to Attio.
A CRM with nothing feeding it just stores the past. An engine with no clean system of record buries its own signal. Architected as one, they close the loop.
We own the seam between them, so the demand Swan works never falls out of the system Attio holds. That is the whole point of Golden Ratio GTM.
Frequently asked questions
What is Attio?
Attio is a modern, data-model-first CRM. Instead of forcing your business into a rigid contact-and-deal schema, you shape objects, pipelines, and workflows around how your revenue actually works. It is built to be the source of truth your team runs on and your AI agents can read.
What is Swan?
Swan is a full-stack AI GTM platform that positions itself as an AI GTM Engineer, from prompt to pipeline. It runs plays across the entire go-to-market lifecycle, prospecting, signal capture, lifecycle marketing, and retention and expansion, works across the tools you already run, writes directly into your CRM, and notifies your team in Slack when a human is needed.
Why do you partner with both instead of one platform?
They do different jobs. Attio is the source of truth, the system of record everything lands in. Swan is the engine that works the lifecycle and keeps the record current. A CRM with nothing feeding it just stores the past; an engine with no clean system of record buries its own signal. Architected together, they close the loop.
Does Swan write directly into Attio?
Yes. Swan writes contacts, activity, and outcomes straight into Attio and keeps the record current as it works, so the demand it surfaces never falls out of the system your team runs on. It also notifies reps and teammates in Slack when a play needs a human.
Is Golden Ratio GTM an official partner of Attio and Swan?
We are a verified Attio Expert Partner, listed in Attio’s official expert directory at the Core tier. We partner with Swan and implement and run it for clients as the demand and lifecycle engine on top of Attio.
Do I have to use both to work with you?
No. Attio is the foundation we build on, and it comes first. Swan is how we put the system to work across the lifecycle once the operating layer is coherent enough to trust it. Many engagements start with the Attio build and add Swan when the system is ready to act.
How much does this cost?
Every engagement is scoped to a flat fee in a written proposal after a short call and a diagnostic sprint. Platform subscriptions to Attio and Swan are billed by those vendors directly.
Want these running in your stack?
We implement and run Attio and Swan for teams that would rather have the system built right than build it themselves.
Thirty minutes. No pitch deck.