Golden Ratio GTM Partners
Attio holds the truth about your revenue. Swan works the lifecycle across whatever stack you already run. We are a verified Attio Expert Partner and a Swan Architect Partner, and we implement and run either one on its own.
One configuration: Swan runs plays across the lifecycle, writes the record into your CRM, and pings your team in Slack when a moment needs a human.
One holds the record.
One works the pipeline.
We implement and run each of these together or on their own. When a client runs both, we own the seam. Watch a play move from one to the other.
Attio
A data-model-first CRM you shape around how your revenue actually works, legible to your team and readable by your AI agents. It is where the truth about every account lives.
Swan
A full-stack AI GTM platform, from prompt to pipeline. It runs across the entire lifecycle and works the stack you already have, writing outcomes back into your CRM and pinging the team in Slack.
- SignalMeridian revisited the pricing page, twice this week.
- AgentQualified against ICP, pulled context, drafted the outreach.
- ActionEmailed the champion, pinged #sales in Slack, wrote it to Attio.
Use code GRGTM20 at sign-up.
Frequently asked questions
What is Attio?
Attio is a modern, data-model-first CRM. Instead of forcing your business into a rigid contact-and-deal schema, you shape objects, pipelines, and workflows around how your revenue actually works. It is built to be the source of truth your team runs on and your AI agents can read.
What is Swan?
Swan is a full-stack AI GTM platform that positions itself as an AI GTM Engineer, from prompt to pipeline. It runs plays across the entire go-to-market lifecycle, prospecting, signal capture, lifecycle marketing, and retention and expansion, works across the tools you already run, writes directly into your CRM, and notifies your team in Slack when a human is needed.
Why do you partner with both instead of one platform?
They do different jobs. Attio is the source of truth, the system of record everything lands in. Swan is the engine that works the lifecycle and keeps the record current. A CRM with nothing feeding it just stores the past; an engine with no clean system of record buries its own signal. Architected together, they close the loop.
Does Swan write directly into Attio?
Yes. Swan writes contacts, activity, and outcomes straight into Attio and keeps the record current as it works, so the demand it surfaces never falls out of the system your team runs on. It also notifies reps and teammates in Slack when a play needs a human.
Is Golden Ratio GTM an official partner of Attio and Swan?
We are a verified Attio Expert Partner, listed in Attio’s official expert directory at the Core tier, and a Swan Architect Partner. We implement and run both.
Do I have to use both to work with you?
No. An Attio build with no Swan is a full engagement. A Swan build on the CRM you already run is a full engagement. Some clients add the second one later. Nothing in the first assumes they will.
Can you run Swan on the CRM I already have?
Yes. Swan works on the system of record you run today. Attio is what we recommend when a team is ready to replace that system, and that is a separate decision from putting Swan to work.
How much does this cost?
Our prices are published on the pricing page. The GTM Coherence Diagnostic is free, a Revenue System Build starts at $10,000, and the monthly plans run from $999. Platform subscriptions to Attio and Swan are billed by those vendors directly.
Want these running in your stack?
We implement and run Attio and Swan, together or separately, for teams that would rather have the system built right than build it themselves.
Thirty minutes.