Find the fracture
before you spend.
The Coherence Diagnostic is a structured review of the operating layer behind your pipeline. It scores five dimensions of coherence, maps where the system breaks, and estimates the revenue leak, before another dollar is wasted. When sales says marketing and marketing says sales, the report shows what the evidence convicts: a leader, or the system between them.
Most consultants sell the build. We earn it first.
The diagnostic starts with the system: a structured look at where positioning, data, signals, motion, and feedback have drifted out of proportion. You leave with a clear picture of the real constraint and a sequenced plan to fix it. Acting on that plan with us is a separate decision, made with evidence instead of a pitch.
Building on top of an incoherent system simply wastes money faster. If you don't know exactly where revenue is leaking, every dollar spent pursuing anything but a diagnosis is careless.
Your report is confidential by default. Nothing is published, referenced, or reused without your written sign-off. The sample on this site is shared anonymized.
Five dimensions. One score.
The Coherence Framework scores five dimensions of your go-to-market system and how well they hold together: Perception, Identity, Alignment, Action, and Feedback. The score is a clear place to start, not a vague sense of drag.
The Coherence Report
Know exactly what's broken, what it costs, how to fix it and where AI can have the greatest impact,
- criticalPipeline definition conflict between marketing and salesMarketing reports 142 MQLs in Q4. Sales recognizes 31 as qualified opportunities. The 78% rejection rate traces directly to misaligned ICP criteria: marketing scores on engagement behavior while sales qualifies on budget authority and timeline. Neither team has visibility into the other’s scoring model.
- criticalNo feedback loop between closed revenue and campaign sourceWin/loss data exists in free-text CRM fields. No structured attribution connects closed deals to the campaigns, content, or channels that sourced them. Marketing optimizes on lead volume. The campaigns that actually produce revenue are invisible.
- warningBrand narrative dilution across execution layersExecutive positioning is clear and differentiated. By the time it reaches SDR scripts, outbound sequences, and sales decks, the narrative fragments into feature comparisons and competitor reactions. Prospects receive a different value proposition depending on which team they encounter first.
- warningLead response time exceeds competitive thresholdAverage first-touch response on inbound leads is 14 hours. Research shows qualification odds drop 7x after the first hour. 28% of inbound leads receive no first touch within one business day. These are leads the company paid to generate and then abandoned.
- StrengthExecutive-level brand clarity is strongIdentity score of 82 reflects a well-articulated brand narrative at the leadership level. The opportunity is not to rebuild positioning but to enforce it downstream across every customer-facing touchpoint.
100 failure nodes assessed across 10 categories, each mapped to a PIAAF dimension. Active nodes represent observable breakdowns in the current GTM system.
53 of 100 failure nodes active. Highest concentration in Feedback Loops (7/10) and Metric Failures (7/10), both directly impacting the ability to measure and course-correct GTM performance.
Based on a Coherence Score of 58/100 and current annual recurring revenue. The range reflects the severity-adjusted impact model derived from IDC, Forrester, and McKinsey research on misalignment costs.
PIAAF dimensions scored on publicly observable signals: website positioning, content strategy, outbound messaging patterns, sales motion visibility, and feedback/review presence. Competitor scores are directional estimates, not full diagnostics.
| Company | Perception | Identity | Alignment | Action | Feedback | Overall |
|---|---|---|---|---|---|---|
| The Client | 74 | 82 | 41 | 58 | 33 | 58 |
| Competitor A | 78 | 75 | 64 | 62 | 55 | 67 |
| Competitor B | 71 | 68 | 59 | 70 | 48 | 63 |
| Competitor C | 65 | 72 | 56 | 58 | 51 | 60 |
Competitor scores are surface-level estimates based on publicly observable signals. They have not undergone a full Coherence diagnostic. Scores should be treated as directional benchmarks, not definitive assessments.
Based on the diagnostic findings, these three AI agents represent the highest-leverage automation opportunities to close existing gaps. Each is scoped to a specific failure pattern identified in the assessment.
Automatically connects campaign source data to closed-won revenue by monitoring CRM deal stage changes, matching them to originating touchpoints, and generating attribution reports without manual tagging. Eliminates the blind spot where marketing optimizes on lead volume while the campaigns that actually produce revenue remain invisible.
Applies unified qualification criteria (agreed upon by marketing and sales) to every inbound lead within minutes of entry. Scores on fit, intent, and readiness using both behavioral signals and firmographic data. Routes qualified leads instantly and returns unqualified leads to nurture with a specific reason code.
Monitors all inbound lead channels and ensures every qualified lead receives a personalized first touch within 15 minutes. Drafts context-aware outreach based on the lead’s source, content consumed, and company profile. Escalates to the assigned rep with a pre-drafted message and talking points.
These three agents address the most acute gaps identified in the Feedback, Alignment, and Action dimensions. A complete AI-native GTM architecture would extend across all 10 failure node categories, including competitive intelligence monitoring, content-to-persona mapping, pipeline health alerting, and automated drift detection. The full system design is scoped as a separate engagement.
One conversation to start.
Book a call and we will tell you, directly, whether the diagnostic would surface something worth acting on. If it would not, we will say so.
30 minutes. No pitch deck. We will tell you if the diagnostic is not the right move.