The GTM Coherence
Diagnostic
All engagements start with a strategic GTM brief that tells you exactly where your pipeline is leaking revenue, how much its costing you, and a detailed plan to fix it. You leave knowing exactly what to do next, whether you build it with us or take the plan and run.
Free. Three slots per month. Comparable diagnostics sell for $3,500 to $8,000.
Most sell the build. We earn it first.
The diagnostic is a strategic GTM brief, not just an audit. We take a structured look at where positioning, data, signals, motion, and feedback have drifted out of proportion.
Building on top of an incoherent system simply wastes money faster. If you don't know exactly where revenue is leaking, every dollar spent pursuing anything but a diagnosis is careless.
The diagnostic is a standalone deliverable: you can act on the report with us, your own team, or another partner. If the findings point to the build, your report comes with an exact flat-fee quote.
Five dimensions. One score.
The Coherence Framework scores five dimensions of your go-to-market system and how well they hold together: Perception, Identity, Alignment, Action, and Feedback. The score anchors the brief in evidence and points the plan at the specific breakpoints costing you revenue.
The Coherence Report
The brief comes back as the Coherence Report: the constraint named, the revenue leak quantified in dollars, a competitive benchmark, a sequenced plan to fix it, and where AI has the greatest impact. The preview below is a real report, anonymized.
This is one panel of seven: findings, failure nodes, revenue leak, benchmark, agents, and the action plan are in the full sample.
See the full sample reportFrequently asked questions
What is the GTM Coherence Diagnostic?
A structured assessment of the operating layer behind your pipeline. It scores five dimensions of coherence (Perception, Identity, Alignment, Action, Feedback), maps the failure nodes, estimates the revenue leak, and returns a prioritized action plan before any build work begins.
What does it cost, and how long does it take?
It is free, limited to three slots per month. Comparable RevOps diagnostics sell for $3,500 to $8,000. One to two weeks from kickoff to the delivered brief. The only cost is access: read access to your stack and time with the people who run your motion.
What do you need from us?
A stakeholder and systems intake: conversations with the people who run the motion, and read access to the stack behind it. Everything you share stays confidential.
Do I have to commit to a build afterward?
No. The diagnostic is a standalone deliverable. It tells you where the system is breaking and what to do about it. Whether you build with us is a separate decision, made with evidence instead of a pitch.
One conversation to start.
Book a call and we will tell you, directly, whether the diagnostic would surface something worth acting on. If it would not, we will say so.
30 minutes. No pitch deck. We will tell you if the diagnostic is not the right move.