Find the constraint.
Leave with the plan.
A strategic GTM brief. We find the one constraint throttling your pipeline, put a dollar figure on what it's costing, and hand you a sequenced plan to fix it, drawn from operating experience across every revenue function. You leave knowing exactly what to do next, whether you build it with us or take the plan and run.
From $5,000, and it comes off the build price if you go on.
Most consultants sell the build. We earn it first.
The diagnostic is a strategic GTM brief, not just an audit. We take a structured look at where positioning, data, signals, motion, and feedback have drifted out of proportion, then hand back the real constraint and a sequenced plan to fix it, drawn from operating experience across every revenue function. From $5,000. Acting on the plan with us is a separate decision, made with evidence instead of a pitch.
Building on top of an incoherent system simply wastes money faster. If you don't know exactly where revenue is leaking, every dollar spent pursuing anything but a diagnosis is careless.
Your report is confidential by default. Nothing is published, referenced, or reused without your written sign-off. The sample on this site is shared anonymized.
The diagnostic is a standalone deliverable: you can act on the report with us, your own team, or another partner. If you go on to the build, the fee comes off the build price.
Five dimensions. One score.
The Coherence Framework scores five dimensions of your go-to-market system and how well they hold together: Perception, Identity, Alignment, Action, and Feedback. The score anchors the brief in evidence and points the plan at the specific breakpoints costing you revenue.
The Coherence Report
The brief comes back as the Coherence Report: the constraint named, the revenue leak quantified in dollars, a competitive benchmark, a sequenced plan to fix it, and where AI has the greatest impact. The preview below is a real report, anonymized.
This is one panel of seven: findings, failure nodes, revenue leak, benchmark, agents, and the action plan are in the full sample.
See the full sample reportFrequently asked questions
What is the GTM Coherence Diagnostic?
A structured assessment of the operating layer behind your pipeline. It scores five dimensions of coherence (Perception, Identity, Alignment, Action, Feedback), maps the failure nodes, estimates the revenue leak, and returns a prioritized action plan before any build work begins.
What does it cost, and how long does it take?
From $5,000, standalone. One to two weeks from kickoff to the delivered brief. If you go on to a build with us, the diagnostic fee comes off the build price.
What do you need from us?
A stakeholder and systems intake: conversations with the people who run the motion, and read access to the stack behind it. Everything you share stays confidential.
What do I get at the end?
A coherence score across five dimensions, a failure-node map, a revenue-leak estimate, and a prioritized action plan. You can act on it with us, with your own team, or with another partner.
Do I have to commit to a build afterward?
No. The diagnostic is a standalone deliverable. It tells you where the system is breaking and what to do about it. Whether you build with us is a separate decision, and the fee credits toward the build if you do.
One conversation to start.
Book a call and we will tell you, directly, whether the diagnostic would surface something worth acting on. If it would not, we will say so.
30 minutes. No pitch deck. We will tell you if the diagnostic is not the right move.