Pricing
Three stages: diagnose, build, operate. Enter at any of them. The three monthly plans under Operate are standalone, and none of them require a build first.
For sales-led B2B teams.
- Diagnose
GTM Coherence Diagnostic
Free
Limited to three slots per month.
We read your live CRM and tell you where the revenue is leaking.
What you get
- A stakeholder and systems intake across the people who run the motion and the stack underneath it
- A coherence score across five dimensions of the revenue system
- A failure node map showing where the system breaks and what each break costs downstream
- A revenue leak estimate in dollars
- A prioritized action sequence, in order, with the constraint named
One to two weeks from kickoff to the delivered brief. A standalone deliverable: you can act on the plan with us, with your own team, or with another partner.
Book the Diagnostic - Build
Revenue System Build
Starts at $10,000
One time. The exact flat fee is set in a written proposal after the diagnostic.
One engagement. We architect the system, build it, and hand it to you.
What the build includes
- The GTM Coherence Diagnostic, free at three slots a month, as step one
- CRM architecture: objects, fields, lifecycle, stages, and routing rules
- Signal capture wired into the CRM of record instead of a spreadsheet
- AI agents connected to your stack through MCP
- Dashboards and reporting on one source of truth
- Migration off your current CRM, or a cleanup of the one you have
- Documentation, training, and a recorded walkthrough
- Every system and agent, owned outright by you
- How much of the system is being rebuilt, from one motion to all of them
- Whether your data is already clean or has to be migrated and cleaned
- How much AI you want running inside your CRM, and how much it is trusted to do
- How many systems have to write into it
- How many teams run on it
Starts with the diagnostic, free at three slots a month.
Scope a Build
- Operate
Bronze
$999/mo
Month to month.
We watch the signals and run the outbound.
No build required
What arrives every month
- A working session with Nick McGuire every month
- Your CRM, LinkedIn, ad platforms, and data providers wired into one system AI can act on
- Pricing and demo page visits, funding rounds, leadership changes, hiring surges, tech stack changes, and competitor research, watched continuously
- Every qualifying signal researched, scored against your ICP, and turned into a written sequence
- Website visitors resolved to a company, and where the data allows, to a person
- Alerts in Slack, or wherever your team already works, carrying the context and the next move
- Every email drafted for your approval before it sends
Sized for a sales team of up to three reps.
Book a Call - Operate
Silver
$2,500/mo
Month to month.
Plus the data layer and the governance underneath it.
No build required
Everything in Bronze, plus
- The full buying committee mapped on every account, found, verified, and written into your CRM
- Contacts kept current: title, seniority, direct dial, verified email, refreshed on a schedule
- What your team typed is never overwritten, and low-confidence data is held back instead of written
- An alert the week a champion changes jobs
- A weekly brief on what actually moved: which accounts advanced, which went quiet, what needs a person
- CRM governance: duplicates resolved, ownership and routing enforced, required fields held to a standard
Sized for a sales team of up to eight reps.
Book a Call - Operate
Gold
From $6,000/mo
Scoped by mandate. Month to month.
We run the whole revenue motion.
No build required
Everything in Silver, plus
- Working sessions every two weeks instead of every month
- Coordinated email and LinkedIn across the entire buying committee, not one contact at a time
- Lookalike campaigns built from the deals you actually closed
- Closed-lost and renewal re-engagement, with the loss reason and the competitor named
- A prep brief before every call: recent news, engagement history, and what to ask
- Pipeline watched for stale deals, missing next steps, and revenue at risk
- New signal capture and new automation built as your motion changes
- Research and deal analysis on demand, in Slack
- Failed workflows caught and retried before they cost you pipeline
- Attribution tracked from the first signal through to the closed deal
- Your own AI tools connected to the system through MCP
Sized for sales teams of nine reps and up, scoped to the team.
Often a six-figure difference over a year against a full-time GTM Engineer hire.
Book a Call
A separate offer
AI agents on the stack you already run.
Agents connected through MCP that reason across your data and do the repetitive GTM work your team does by hand. This is for teams whose motion is already coherent. If it is not, agents will automate a broken process faster, and we will tell you that on the call instead of selling it.
Scoped in the proposal
No published floor. The range is too wide for a number to mean anything.
Pricing questions, answered.
Do I have to buy a build to get a monthly plan?
No. All three monthly plans are standalone. $999, $2,500, and from $6,000 a month can each be retained on the stack you run today, with no build and no prior engagement. Plenty of clients only ever buy one of the three.
How do you size a plan to my team?
By the number of sales reps it has to support, because rep count is what drives how many accounts get researched, enriched, sequenced, and written back each month. Bronze is sized for a team of up to three reps, Silver for up to eight, and Gold for nine and up. If your team sits on a boundary we will tell you which side of it you are on before you sign rather than after.
What signals do you actually watch?
Pricing and demo page visits, repeat visits, and time on site. Funding rounds, leadership changes, hiring surges, and tech stack changes. Review site and competitor research. Email opens, LinkedIn profile views, and content downloads. Job changes when a contact moves. Renewals coming up and closed-lost accounts old enough to re-engage. Each one is scored against your ICP before anything is sent, so a signal is not the same thing as a campaign.
Do AI-written emails go out without a human reading them?
Not unless you tell us to. Every message is drafted for your approval before it sends, on every plan. Teams that get comfortable with the output often move to approving by campaign rather than by message, and that is your call to make, not ours.
Why is the build a starting price instead of a fixed one?
Because the honest answer depends on what we find in your system, and we will not guess before we have looked. A build for one sales motion on a clean Attio instance is a different piece of work from a multi-team rebuild with a migration off another CRM. The diagnostic is what turns the floor into a fixed number, and it is free, limited to three slots per month.
Can I start monthly and do a build later?
Yes, and it happens often. Bronze is the cheapest way to find out whether the system underneath is the real constraint. If it turns out to be, the build is priced the same way it would have been on day one.
Do I need to be on Attio?
No. Not for the diagnostic, not for a build, and not for a monthly plan. We are a verified Attio Expert Partner and Attio is where we do our best work, so it is what we recommend. If your stack makes the work materially harder, we will say so on the call rather than after you have paid.
How long does a build take?
About six weeks from the free diagnostic to a documented handoff for a typical engagement. Contained builds finish faster. Larger ones run longer and we phase them, so working parts of the system land while the rest is still being built.
Do I own what you build?
Yes, outright. Every object, field, automation, integration, and agent stays in your CRM under your account. There is no Golden Ratio GTM platform in the middle, no licence, and nothing to unwind if you stop working with us.
Who is this priced for?
Sales-led B2B companies. If reps are carrying quota and leadership is making calls off what is in the CRM, the work applies. Product-led teams with no sales motion are usually a wrong fit, and we will say so on the call.
Start with the free one.
Thirty minutes. We look at what you are running, tell you honestly which of the three is the right call, and if it is a build, you leave with a written number instead of a range.
Thirty minutes. Three diagnostic slots a month.