GTM Drift
The slow divergence of a go-to-market system's parts from one another and from the market. Definitions loosen, positioning dilutes through execution layers, temporary fixes become architecture, and systems stay optimized for last year's market. Drift is quiet by design: each individual deviation looks reasonable, and the compound effect only becomes visible when the numbers flatten.
What is GTM Drift?
The slow divergence of a go-to-market system's parts from one another and from the market. Definitions loosen, positioning dilutes through execution layers, temporary fixes become architecture, and systems stay optimized for last year's market. Drift is quiet by design: each individual deviation looks reasonable, and the compound effect only becomes visible when the numbers flatten.
See your own go-to-market the way the market sees it.
The GTM Leverage Assessment scores where your revenue system leaks, in a few minutes, self-serve. The diagnostic goes deeper: five scored dimensions, a failure-node map, and a sequenced plan. Three slots a month, no charge.