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GLOSSARY

Signal Routing

The path a buying signal travels from the moment it exists to the moment someone or something acts on it. Intent data, product usage, engagement, and competitive movement arrive in real time; in most systems they wait on a human to notice. Coherent routing means a signal triggers a move, with context attached, inside the window where it still matters.

What is Signal Routing?

The path a buying signal travels from the moment it exists to the moment someone or something acts on it. Intent data, product usage, engagement, and competitive movement arrive in real time; in most systems they wait on a human to notice. Coherent routing means a signal triggers a move, with context attached, inside the window where it still matters.

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