Revenue Leak
Revenue that was available to a company and lost to internal friction instead of competitors or market conditions. Leak concentrates at handoffs: leads never contacted, MQLs rejected at the sales boundary, content never used, signals never routed, cycles extended by mistrust.
Most revenue leak happens at the handoff between marketing and sales. For what that handoff costs, see our sales and marketing alignment statistics. For the places GTM systems leak, see the GTM Failure Map.
What is Revenue Leak?
Revenue that was available to a company and lost to internal friction instead of competitors or market conditions. Leak concentrates at handoffs: leads never contacted, MQLs rejected at the sales boundary, content never used, signals never routed, cycles extended by mistrust.
Want this built into your stack?
The Signal-to-Pipeline Build connects your buyer signals, CRM, AI research, and routing into one system your team owns.