Revenue Leak
Revenue that was available to a company and lost to internal friction instead of competitors or market conditions. Leak concentrates at handoffs: leads never contacted, MQLs rejected at the sales boundary, content never used, signals never routed, cycles extended by mistrust. The diagnostic estimates the leak in dollars from the coherence score and current annual revenue.
What is Revenue Leak?
Revenue that was available to a company and lost to internal friction instead of competitors or market conditions. Leak concentrates at handoffs: leads never contacted, MQLs rejected at the sales boundary, content never used, signals never routed, cycles extended by mistrust. The diagnostic estimates the leak in dollars from the coherence score and current annual revenue.
See your own go-to-market the way the market sees it.
The GTM Leverage Assessment scores where your revenue system leaks, in a few minutes, self-serve. The diagnostic goes deeper: five scored dimensions, a failure-node map, and a sequenced plan. Three slots a month, no charge.