The Coherence Diagnostic,
free.
You found Golden Ratio GTM through the Attio Expert Partner directory. That earns you something real: a full GTM Coherence Diagnostic, the same engagement we run for paying clients, at no cost. This offer comes down once claimed by two companies.
A $5,000+ engagement, at no cost. Terms below.
Who this is for.
You qualify if...
- ✓You will give us access to your CRM. That is the one requirement. The diagnostic reads your live system, not a survey.
- ✓You are a B2B organization.
- ✓Your revenue is between $10M and $100M.
This is not the right fit if...
- ·You are not willing to connect your CRM. Without the live data, the diagnostic cannot run.
- ·You sell primarily to consumers.
- ·You are pre-revenue or outside the $10M to $100M range.
Five dimensions. One score.
The Coherence Framework scores five dimensions of your go-to-market system and how well they hold together: Perception, Identity, Alignment, Action, and Feedback. The score anchors the brief in evidence and points the plan at the specific breakpoints costing you revenue.
The Coherence Report
The brief comes back as the Coherence Report: the constraint named, the revenue leak quantified in dollars, a competitive benchmark, a sequenced plan to fix it, and where AI has the greatest impact. The preview below is a real report, anonymized.
- criticalPipeline definition conflict between marketing and salesMarketing reports 142 MQLs in Q4. Sales recognizes 31 as qualified opportunities. The 78% rejection rate traces directly to misaligned ICP criteria: marketing scores on engagement behavior while sales qualifies on budget authority and timeline. Neither team has visibility into the other’s scoring model.
- criticalNo feedback loop between closed revenue and campaign sourceWin/loss data exists in free-text CRM fields. No structured attribution connects closed deals to the campaigns, content, or channels that sourced them. Marketing optimizes on lead volume. The campaigns that actually produce revenue are invisible.
- warningBrand narrative dilution across execution layersExecutive positioning is clear and differentiated. By the time it reaches SDR scripts, outbound sequences, and sales decks, the narrative fragments into feature comparisons and competitor reactions. Prospects receive a different value proposition depending on which team they encounter first.
- warningLead response time exceeds competitive thresholdAverage first-touch response on inbound leads is 14 hours. Research shows qualification odds drop 7x after the first hour. 28% of inbound leads receive no first touch within one business day. These are leads the company paid to generate and then abandoned.
- StrengthExecutive-level brand clarity is strongIdentity score of 82 reflects a well-articulated brand narrative at the leadership level. The opportunity is not to rebuild positioning but to enforce it downstream across every customer-facing touchpoint.
100 failure nodes assessed across 10 categories, each mapped to a PIAAF dimension. Active nodes represent observable breakdowns in the current GTM system.
53 of 100 failure nodes active. Highest concentration in Feedback Loops (7/10) and Metric Failures (7/10), both directly impacting the ability to measure and course-correct GTM performance.
Based on a Coherence Score of 58/100 and current annual recurring revenue. The range reflects the severity-adjusted impact model derived from IDC, Forrester, and McKinsey research on misalignment costs.
PIAAF dimensions scored on publicly observable signals: website positioning, content strategy, outbound messaging patterns, sales motion visibility, and feedback/review presence. Competitor scores are directional estimates, not full diagnostics.
| Company | Perception | Identity | Alignment | Action | Feedback | Overall |
|---|---|---|---|---|---|---|
| The Client | 74 | 82 | 41 | 58 | 33 | 58 |
| Competitor A | 78 | 75 | 64 | 62 | 55 | 67 |
| Competitor B | 71 | 68 | 59 | 70 | 48 | 63 |
| Competitor C | 65 | 72 | 56 | 58 | 51 | 60 |
Competitor scores are surface-level estimates based on publicly observable signals. They have not undergone a full Coherence diagnostic. Scores should be treated as directional benchmarks, not definitive assessments.
Based on the diagnostic findings, these three AI agents represent the highest-leverage automation opportunities to close existing gaps. Each is scoped to a specific failure pattern identified in the assessment.
Automatically connects campaign source data to closed-won revenue by monitoring CRM deal stage changes, matching them to originating touchpoints, and generating attribution reports without manual tagging. Eliminates the blind spot where marketing optimizes on lead volume while the campaigns that actually produce revenue remain invisible.
Applies unified qualification criteria (agreed upon by marketing and sales) to every inbound lead within minutes of entry. Scores on fit, intent, and readiness using both behavioral signals and firmographic data. Routes qualified leads instantly and returns unqualified leads to nurture with a specific reason code.
Monitors all inbound lead channels and ensures every qualified lead receives a personalized first touch within 15 minutes. Drafts context-aware outreach based on the lead’s source, content consumed, and company profile. Escalates to the assigned rep with a pre-drafted message and talking points.
These three agents address the most acute gaps identified in the Feedback, Alignment, and Action dimensions. A complete AI-native GTM architecture would extend across all 10 failure node categories, including competitive intelligence monitoring, content-to-persona mapping, pipeline health alerting, and automated drift detection. The full system design is scoped as a separate engagement.
Two companies. Then it closes.
A full Coherence Diagnostic, no fee, for a B2B company between $10M and $100M in revenue willing to connect its CRM. When the second company claims it, this page comes down.
30 minutes to start. We confirm fit on the call before anything begins.